On July 19, 2024, Qualtrics, LLC filed a notice of data breach with the Attorney General of Montana after discovering that confidential information belonging to certain Blue Cross Blue Shield of North Carolina (“BCBS NC”) members was leaked following a cyberattack against Qualtrics. In this notice, Qualtrics explains that the incident resulted in an unauthorized party being able to access consumers’ sensitive information, which includes their names, email addresses, demographic information, and health insurance information. Upon completing its investigation, Qualtrics began sending out data breach notification letters to all individuals whose information was affected by the recent data security incident.

If you received a data breach notification from Qualtrics, LLC, it is essential you understand what is at risk and what you can do about it. A data breach lawyer can help you learn more about how to protect yourself from becoming a victim of fraud or identity theft, as well as discuss your legal options following the Qualtrics data breach. For more information, please see our recent piece on the topic here.

What Caused the Qualtrics Data Breach?

The Qualtrics data breach was only recently announced, and more information is expected in the near future. However, Qualtrics’s filing with the Attorney General of Montana provides some important information on what led up to the breach. According to this source, on May 7, 2024, Qualtrics learned that an unauthorized party was able to use compromised credentials to access the Qualtrics customer account for Blue Cross NC.

In response, Qualtrics contained the incident, secured its systems, notified law enforcement, and then launched an investigation. Through this investigation, Qualtrics confirmed that an unauthorized party was able to access certain information containing confidential information belonging to certain Blue Cross NC customers.

After learning that sensitive consumer data was accessible to an unauthorized party, Qualtrics reviewed the compromised files to determine what information was leaked and which consumers were impacted. Qualtrics completed this process on May 23, 2024. While the breached information varies depending on the individual, it may include your name, email address, demographic information, and health insurance information.

On July 19, 2024, Qualtrics sent out data breach letters to anyone who was affected by the recent data security incident. These letters should provide victims with a list of what information belonging to them was compromised.

More Information About Qualtrics, LLC

Qualtrics, LLC is a CRM software company based out of Provo, Utah. Qualtrics operates a technology platform that allows customers to gather, track and manipulate data to run various reports. Common uses for Qualtrics services include customer experience management, employee experience management, employee engagement, exit interviews, and more. Qualtrics employs more than 4,820 people and generates approximately $1 billion in annual revenue.